CONTENT
Websites
Content Strategy
Features & Editorial
Books
Blogs
Proofreading
COMMUNICATIONS
Brochures
Newsletters
Case Studies
Social Media
Press Releases
Photo Stories
Creative
Branding
Tone of Voice
Copywriting
Storyboarding
Taglines & Slogans
Playbooks
Selected Works
DUBAI TOURISM
Content & Copywriting
Collaborated on a number of creative projects for Dubai Tourism, including overseeing editorial for the annual City Guide, crafting festival taglines, editing and writing articles, storyboarding campaigns, scriptwriting videos and more.
BATEEL INTERNATIONAL
Copywriting
Worked with Bateel to write a brand story that's evocative and engaging, introducing the gourmet date company to the world.
CRUNCHMOMS
Copywriting &
Content Strategy
Developed the brand story, tagline, tone of voice and content strategy for Crunchmoms, a startup community aimed at professional women in the Middle East.
AL MARJAN ISLAND RESORT & SPA
Copywriting
Refreshed the resort's brand identity from a content perspective, creating a new About Us description that makes the hotel more appealing to an international audience. Also helped refine existing website content to match.
RED – HEARST MAGAZINES
Branded Content
Advertorial commissioned by Hearst Magazines to showcase four amazing travel ideas and promote UK-based luxury holiday company Travelbag.
SELECTED EDITORIAL
Print & Digital
A selection of published works in leading international titles and platforms. Each image opens an external link to read more.
Additional samples available on request.
